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Millennials and Gen Z are redefining how we drink. 61% of Gen Z and 49% of Millennials plan to drink less alcohol in 2024, fueling the rise of premium non-alcoholic options. The "sober curious" movement isn’t a trend—it’s a cultural shift.
That’s why Proxies is thriving. Unlike dealcoholized wines, we craft bold, layered blends—delivering structure, acidity, and depth that make it a true alternative.
The non-alcoholic wine market is projected to hit $4.5B by 2028, and Proxies is positioned at the forefront. Invest today and be part of the future of drinking.
