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Great companies don’t just happen—they’re built by visionaries with the right expertise. At Proxies, we’ve assembled a team that knows how to scale and push boundaries in beverage, marketing, and brand innovation.
Charlie Friedmann, Co-Founder & President – Former NYT-published food writer, lawyer, and restaurant consultant with deep expertise in branding and consumer behavior.
Scott Friedmann, Co-Founder & Executive Chairman – Serial entrepreneur with multiple exits, including Idea Couture ($80M+) and Tolerant Foods (sold to Barilla).
Devin Campbell, Co-Founder & Head of Product – Trained winemaker with global experience, leading Proxies’ flavor innovation and product development.
Michael McAvena, Director of Sales – Former beverage director with a proven track record placing premium products in top restaurants and retail channels.
This is the team turning bold vision into real traction—driving Proxies forward with the experience, creativity, and execution to lead a growing category. Now’s your chance to invest as we scale to new heights.
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