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News Release – Montreal, Quebec – December 22, 2025 — KaleMart24, the rapidly expanding convenience and specialty retail chain, is proud to announce the appointment of Victor Rocca to its Advisory Board. Victor brings a wealth of experience in franchising, operations, real estate, and large-scale retail, making him a strategic addition as KaleMart24 continues its ambitious growth across Canada and the United States.
Victor’s career spans some of North America’s most respected brands. Most notably, he served 14 years at McDonald’s Canada, including as Vice President of the Ontario Region, overseeing a multi-billion-dollar market with over 500 restaurants and 100 franchisees, as well as senior national roles in operations, franchising, finance, and real estate development.
He has also held senior leadership positions at Canadian Tire, supporting large-scale retail and petroleum projects; Boston Pizza, where he was SVP Operations & Development for nearly 400 franchised restaurants; and Extendicare / ParaMed Home Health Care, leading nationwide operations across 17 divisions. More recently, Victor served as Interim CEO of Ronald McDonald House Toronto, providing leadership stability during a transition period.
“Victor’s deep expertise in franchise systems, operational excellence, real estate strategy, and governance will be invaluable as we continue to scale KaleMart24,” said Oussama Saoudi, CEO of KaleMart24. “His experience complements our current Advisory Board members, including Lorenzo Di Nino, Hafid Messouak, and Adam Kozak, and strengthens our ability to deliver consistent, high-quality experiences to our customers while pursuing ambitious growth plans.”
Victor Rocca joins KaleMart24 at a pivotal time as the company expands its footprint, focusing on innovative retail formats, operational efficiency, and strategic partnerships across Canada and the United States.