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    © Copyright 2026 FrontFundr Financial Services Inc. (FFS).  All rights reserved. FrontFundr Financial Services Inc. (FFS), doing business as FrontFundr and SMV Capital Markets, is registered as an exempt market dealer in BC, AB, SK, MB, ON, QC, NB, NS, NL, PE & YT. Investing in crowdfunding and exempt market offerings has significant risk. Investors may not be able to resell quickly or at all. An exempt market security holder may also receive limited ongoing issuer information. You should invest only if you are prepared not to receive any return on your investment and/or lose your investment in its entirety.

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    Asset Direct Update
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    Apr 18
    2022
    Adam Rice, CEO Interviewed by Equity Investor, Peggy Van de Plassche

    Peggy Van de Plassche is a financial services and technology expert, corporate director, business advisor, investor, entrepreneur, and public speaker. As an active investor in the fintech space, with a global mind, we are thrilled to have her as one of the first investors in our equity crowdfunding campaign. 

    She recently sat down with our CEO, Adam Rice, to discuss Asset Direct's mission and global strategy. Peggy shared a few reasons why she chose to invest in Asset Direct:

    • "I am a big believer in partnership and love B2B2C to scale at reasonable cost."
    • "Global footprint is key for me and the fact that Asset Direct is going where clients absolutely need their solution (India, Brazil) - versus the usual "let's go to the US" that is already saturated with local solutions - tells me that they are strategic thinkers with great execution capabilities."
    • "The access to India and Brazil via Asset Direct brings me portfolio diversification and access to markets I had no exposure to."

    Perhaps some of these reasons for investing ring true to you as well. You can watch the full interview now: 


    Disclosure: Peggy Van de Plassche is a director of Silver Maple ventures Inc, the parent corporation of FrontFundr Financial Services Inc (FrontFundr). Opinions expressed may not be representative of the experience of other customers or investors. These opinions provide no guarantee of future performance or success.

    Chris Healy
    Chief Operating Officer