VANCOUVER, BC (November 22, 2016) - Positioned as a game changer that will disrupt the way startups and small and medium size enterprises (SMEs) are financed in Canada, FrontFundr and Candor Consulting today announced a partnership. This partnership will serve to further scale the offerings of FrontFundr, Canada’s leading online platform for small companies to access private capital. While FrontFundr is established in running equity crowdfunding campaigns that give the masses access to private investment opportunities, the partnership with Candor will open up similar private deals to venture capital firms.
“We are taking the concept of equity crowdfunding to the next level,” says Candor CEO Randy Lennon. “FrontFundr has already established itself as the market leader in Canada and with this partnership we will take the FrontFundr technology beyond startup and early-stage companies. We will fill a longstanding void in the capital markets by offering a seamless funding process for established small and medium enterprises as well as startups, through one sophisticated platform.”
Candor will initially expand FrontFundr’s on-the-ground presence in western Canada with Candor consultants to become FrontFundr ambassadors in Calgary, Edmonton, Kelowna and Vancouver. The combined team represents seasoned professionals including successful entrepreneurs, business advisors, investment bankers, accountants, lawyers, and chartered financial analysts. The team will grow FrontFundr’s investor pool and provide additional manpower and expertise to the due diligence process for vetting both companies and investors.
“We’re excited to partner with Candor Consulting—this marks another milestone in the emerging market for online investing in private companies in Canada, which is opening investment opportunities to more and more Canadians,” said founder and CEO of FrontFundr Peter-Paul Van Hoeken. “Accredited and non-accredited investors across the country have a direct means to invest relatively small amounts into a broad portfolio of exciting growth-oriented companies from all business sectors.”
At its core FrontFundr functions as an online Dragons’ Den for investors and companies, and streamlines the costly and cumbersome brokerage firm process. Thousands of startups and established companies in Canada can’t afford or get the attention of traditional brokerage firms, which generally steer clear of transactions under five million dollars. FrontFundr challenges this traditional model and makes it possible for private companies to raise funds from a wide range of investors.
Although the process is fully automated, Candor and FrontFundr professionals will vet all companies seeking to raise capital. The professional teams will consult with these companies and help them effectively prepare for the capital raise to ensure they are ready and meet due diligence standards.
FrontFundr is a fintech company that enables entrepreneurs to raise capital from all Canadians. Investing in private companies has been limited to angel investors and venture capitalists, but after recent rule changes, private investing is now open to a wider spectrum of investors. Canadians can now invest online through the investment crowdfunding platform FrontFundr alongside seasoned investors, while directly contributing to innovation and sharing in the growth of companies they believe in. FrontFundr operates its online investment platform as a fully registered Exempt Market Dealer (EMD) in eight provinces in Canada. Visit FrontFundr.com to browse live investment opportunities.
About Candor Consulting
Formed in 1994 Candor is a business consulting firm that has worked to assist small, medium and large organizations realize on their business structural, capital and strategic goals. Over the first decade Candor worked with a wide variety of companies including The BC Lions, The Reform Party of Canada, The Calgary Flames, The Breakthrough Company, and the Concorde Group assisting with leadership, funding and organizational needs. Since 2006 CEO Randy Lennon also served as the co-managing partner of Meridian Merchant Capital, participating in over 50 transactions involving over half a billion dollars (www.meridiancanada.com ). In 2010 Candor began to focus specifically on assisting entrepreneurs and their inherent higher risk, fledgling enterprises seeking growth funding, working with organizational leaders to structure, plan, identify and secure funding sources to move the respective businesses forward. Over the last 5 years Candor has assisted a diverse group of organizations raise over $10 million in funding from 100+ accredited investors, private equity firms, family offices, and private lenders.
Candor currently works with more than 20 companies to not only assist with all aspects of preparing for capital injections but to ensure the effective deployment of investment capital over time. Ultimately Candor is committed to helping companies and the people who build them to grow, prosper, and positively impact the people and communities they serve.