Mindset Beverages (Mindset) brings CBD-only products to Canada, starting with delicious shelf-stable kombucha beverages and freezies.

Mindset complements a range of moments and helps you shift into the right headspace, from solo self-care and hanging out with friends to focused productivity and creative musing.

Investment highlights

A product that is first of its kind. The goodness of Kombucha and CBD in a can. We focus on making drinks that taste as good as they make us feel.

We have doubled the industry average for retail penetration rate. We have commitments from over 40% of the retailers that we have contacted across British Columbia and Ontario, all of whom are excited to carry our products in-store.

66% of non-cannabis users who are open to trying cannabis are interested in consuming it in an edible or drinkable format.

The Global Cannabidiol (CBD) beverage market was valued at $3.4B in 2020 and is expected to grow to $14.6B in 2026, at a CAGR of 27.5%.

About Mindset

What started as a search for a CBD-only cannabis drink turned into creating a beverage company. We found that most cannabis drinks contained the same cannabis emulsion with a bitter flavor profile and a focus on THC levels. So, we decided to create our own CBD-focused emulsion and after 90 different formulations and flavor profiles, we came up with a line of 4 delicious and distinct CBD-infused kombuchas. THC-free, bitter-free, and naturally inclusive of vitamins, amino acids, and minerals.

Mindset beverages are designed to make you feel good.

39864 mindset beveragino 33 20230310185307501

As Seen On

39864 mindset beveragino 34 20230310191036419

What is CBD?

Cannabidiol (CBD) is a chemical in the cannabis or hemp plant that occurs naturally in significant quantities. Unlike THC (Tetrahydrocannabinol), consuming CBD does not lead to a psychoactive high or intoxication. CBD affects receptors of the endocannabinoid system which may help regulate pain, mood, memory, and other functions.

Multiple studies by the World Health Organization have concluded that CBD exhibits no effects indicative of abuse or dependence and does not pose any public health-related problems

39864 mindset beveragino 35 20230310191630377

Opportunity

For years the go-to social drink has been a deep glass of wine or a big pint of beer. Casual drinks with friends or a glass or two in the evening have dominated our society for decades. However, there has been a shift in the market. We are now becoming conscious of the detrimental effect of alcohol intake on our health and mental well-being. Consumers are opting for functional non-alcoholic beverages with adaptogens over happy hour cocktails, especially since the legalization of Cannabis in 2018.

39864 mindset beveragino 36 20230310191839426

Current product offerings in the CBD beverage space are quite limited. They either have traces of THC, use a cannabis emulsion made by Vertosa (which leaves a bitter taste profile), or have high sugar content. With the shift towards wellness and better-for-you beverages, there is a gap in the market for a drink that is good for your body and makes you feel good.

Product

We have created a beverage that takes the benefits of a well-known ‘better-for-you’ drink - Kombucha, a step further by infusing it with CBD.

90 different iterations later, we have a shelf-stable kombucha in four different unique flavors. Each of our cans contains 25 milligrams of CBD, 5mg of Caffeine, and 10g of sugar.

Mindset Beverages are designed to improve mental balance and general well-being.

39864 mindset beveragino 38 20230310192518070

39864 mindset beveragino 37 20230310192531386

How It’s Made

We wanted to create something different, which is why we created our own CBD Emulsion. It is designed to provide a different experience than current cannabis emulsions on the market and was formulated to compliment the taste profiles of our kombucha. Our CBD Emulsion is stable and consistent throughout the beverages and actively manages its own taste. The emulsion endures long-term stability testing to prevent unbinding of the CBD from the kombucha.

We operate our own 800 sq ft production facility which allows us to control the pace of our production, have shorter lead times, and give us the freedom to introduce new products and flavors whenever we want.

Business Model

As a CBD product, our beverages will be first shipped to the applicable LDB (Liquor Distribution Branch) and subsequently to retail cannabis locations across British Columbia and Ontario. We have partnered with Route 1 Sales Agency which will assist us in bringing our product to market. They have a large retail network with more than 1000 locations in British Columbia and Ontario. We are forecasting a penetration rate of at least 40%. By the end of 2023, we hope to be in over 300 stores across British Columbia and Ontario. Our anticipated gross margin is 66% - 67%. 39864 mindset beveragino 39 20230310192850898

Target Customer

According to Brightfield data, relief from anxiety, depression, and joint pain are the three most sought-after effects among CBD drink consumers. At Mindset, we target 4 different customer groups who consume CBD products for different desired outcomes.

Mindset beverages are your go-to drink from dawn to dusk. 39864 mindset beveragino 40 20230310193319313

Marketing Strategy

Our Marketing Strategy is aimed to help us become a reliable CBD-specific beverage brand, emphasize our brand values, and increase our reach. At the same time, we also serve our goal of challenging the stigma around Cannabis and supporting arts and creativity.

39864 mindset beveragino 41 20230310193542860

Partnerships

Strategic partnerships to drive revenue and build the Mindset brand. We are currently creating new partnerships with local businesses around BC.

Social Media

Educational content strategy and influencer marketing campaigns to become a thought leader and build brand awareness. Our ‘What’s your Mindset?’ campaign was put together to create a sense of community and gain traction on our Instagram page.

39864 mindset beveragino 47 20230310210526494

Brand Ambassadors

We have creative brand ambassadors who align with our values and give us a greater reach through organic content. 39864 mindset beveragino 43 20230310193959462

Community Outreach

It is important for us to give back and support our community, which is why we're committed to the following:

Percentage of sales donated to the Pacific Autism Family Network.

Funding studies in cannabis and CBD research at Langara College through Education Program.

Working with the Kids Up Front program to help provide experiences to deserving children and youth.

39864 mindset beveragino 44 20230310194421448

Market Opportunity

The Global Cannabidiol (CBD) beverage market was valued at $3.4B in 2020 and is expected to grow to $14.6B in 2026, at a CAGR of 27.5%. The legalization of cannabis for medical and recreational purposes and its growing range of benefits on the mind and body are some of the factors that are propelling this market growth.

As consumers cut back on alcohol consumption, cannabis-infused beverages are great replacements for a cocktail or pint of beer, providing a “feel-good” experience without the hangover. Drinkable CBD products represent one of the fastest-growing CBD product types in Canada, with an increase of 67% YoY sales growth last year.

For existing cannabis users, CBD- infused beverages are great alternatives to smoking and/or eating edibles. For curious consumers, CBD-infused drinks are an easy and accessible entryway to consumption.

39864 mindset beveragino 45 20230310194639097 As a CBD-infused Kombucha, the positive trends in the functional beverage industry and in the CBD-infused product industry bode well for Mindset’s growth potential.

Competition

As consumers shift their preferences towards functional and better-for-you beverages, we believe that we are in an advantageous position. Our very own CBD emulsion was made to complement our taste profile without traces of THC and a bitter aftertaste. As a result, unlike many competitors, we do not use an abundance of sugar to mask the bitter taste profile. Our product offerings are based on the goodness of Kombucha, all brewed in-house, using organic ingredients.

39864 mindset beveragino 46 20230310195025148

Future Goals

We’re on a journey to create the very best CBD-only products on the market. With listings secured and incredible products formulated, Mindset is poised to accelerate the growth of cannabis-infused beverages. We have thoughtfully planned for growth in 2023. Not only are we launching our product across BC, Ontario, and Alberta, but we also have some exciting new product development in the pipeline, including CBD-infused freezies and non-alcoholic cocktails. 39864 mindset beveragino 49 20230310211354927 Our goal is to establish Mindset as a leader in the North American cannabis-infused beverage market within the next two years. To achieve this, we are prioritizing our key drivers of growth, which include distribution and speed, both of which are influenced by brand awareness.

As we optimize our sales and marketing efforts, our aim is to strengthen our positioning and consumer brand in North America so we can enter several international markets in the next three years. Eventually, we will extend our brand through additional export channels to meet our long-term objective of being a top global choice for cannabis-infused beverages within the next ten years.

Use of Funds

We are on a mission to create more than just a social drink; we want to help people create experiences. To achieve this, we are raising $750K on FrontFundr. Funds raised from our community will help fuel our launch and subsequent growth.

This includes:

Scaling inventory and distributing products across British Columbia, Ontario, and Alberta.
Launching sales strategy which includes trade promotions and activation parties at retail stores.
Product development (Freezies and non-alcoholic beverages).

39864 mindset beveragino 50 20230310211550755

Join us and become an investor today.

Thank you!

Offerings on the platform contain forward-looking information. Forward-looking information includes statements that may predict, forecast, indicate or imply future plans, intentions, levels of activity, results, performance or achievements, and involve known and unknown risks, uncertainties and other factors which may cause the actual plans, intentions, activities, results, performance or achievements of the issuer to be materially different from any future plans, intentions, activities, results, performance or achievements expressed or implied by such forward-looking information. There can be no assurance that forward-looking information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information.

Details of the offering can be found in the offering documents. This communication is for informational purposes only. Investing in crowdfunding and exempt market offerings has significant risk. Investors may not be able to resell quickly or at all. An exempt market security holder may also receive limited ongoing issuer information. You should invest only if you are prepared not to receive any return on your investment and/or lose your investment in its entirety. FFS will provide advice on the suitability of your investments made through its platform

Testimonials may not be representative of the experience of other customers or investors. These testimonials are no guarantee of future performance or success.