Investment Highlight #1

Invest in a company with revenues over 2M$ in its first year of launch.

Investment Highlight #2

Invest in a platform ready to disrupt a market worth 100's billions of dollars annually.

Investment Highlight #3

We were selected for Innovation Canada’s Accelerated Growth program, sponsored by the Government of Canada.

Investment Highlight #4

We were selected as one of Quebec’s most promising Scaleups in the first Hypergrowth cohort sponsored by the government of Quebec.

Problem

Businesses can't keep up with the fast-paced evolution of technology and the ever-evolving best practices in digital marketing.

Ideally, companies of all sizes should have full access to all their marketing data and draw daily insights to influence their marketing strategies. They should also be able to access the latest technologies in marketing automation and the world’s best marketing talent on demand.

In reality, the commercial data of companies is fragmented, poorly structured, and not used for any insight generation. On top of that, companies regularly change marketing providers, which causes them to lose most or sometimes, all of their data.

Companies are left struggling to navigate the ever-growing complexity of the marketing ecosystem, always relying on employees, freelancers, or agencies with no control over their data and no continuity in their marketing actions over time. Companies often go out of business or struggle because they are not using best practices to reach and convert their key audiences.

Marketing knowledge loss is rampant in all organizations with regular changes in partners, agencies, employees, and software and no central repository to store the intelligence.

Solution

EMPOWER delivers the first Digital Marketing Assistant for marketing to become simple, efficient, and affordable.

EMPOWER’s mission is to create a revolutionary digital marketing assistant for companies powered by the world’s best creative minds and leading Artificial Intelligence technologies. We intend to initiate an irreversible momentum of democratizing the best marketing practices using a customized, ever-evolving platform monitored by digital marketing experts.

With our platform at their fingertips, our users are empowered with recommendations and insights that help them achieve far better results from their digital marketing efforts. We offer a way for all businesses to get affordable, top-quality marketing services while preserving and improving their marketing intelligence data.

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Product

A worldwide successful digital marketing platform called EMPOWER.

The product is a digital marketing platform powered by the best available AI technologies, supported by local experts in your market, and backed by a global digital marketing force. It knows your business objectives, competitors, and industry; it knows the marketing world inside and out and learns new strategies and tactics daily.

EMPOWER captures, stores, and analyzes over 3000 data points per company and curates a feed of predictions, recommendations, and insights that users can browse in a beautiful and engaging interface on a mobile or web interface.

Users can then action any recommendations at the click of a button, and EMPOWER manages 100% of the fulfillment of the work through a mix of automation, partners, and our own marketplace of vetted marketing experts.

We empower our users by giving them a central repository and ownership of all their commercial data, enabling them to make better, evidence-based decisions through our recommendations. Above all, we help them get the work done better, faster, and more efficiently than any other solution on the market today.

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How it Works

Designed with the user in mind

To simplify your life, we developed a unique approach to improve the results of your campaigns: based on your marketing objectives, Empower automatically recommends the most important actions you can take to boost your marketing results.

Empower’s notification service is akin to having your own research team sifting through reams of data to feed your marketing strategies and tactics continuously. Everything you need to know about your industry, the digital marketing world, the latest Empower features, and industry-centric Key Performance Indicators is instantly delivered to you. In addition, you’ll be alerted daily about updates on marketing campaign statistics you would otherwise get sporadically, if not rarely.

The Empower application is specifically designed to master what matters in making your business successful: the essence of your company, your industry, your competitors, and your objectives. In doing so, every course of action we put forth is devised to reach a new milestone. You decide the pace and the level of investment, and we adjust and optimize accordingly. Achieving the most significant ROI is the ultimate goal. And you can track your progress and all your critical success factors daily and enjoy every moment of your journey to success.

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Traction

We have 250+ clients with a 97% MoM retention rate

We’ve grown our monthly sales since our inception in 2021 with $3.8M in historical gross revenue, $2.2M being in 2022 alone. We have over 250 clients who are spending 180k/month on the platform with a 97% MoM retention rate.

We have been honoured to have been selected as one of Quebec’s most promising Scaleups in the first Hypergrowth cohort sponsored by the government of Quebec and Innovation Canada’s Accelerated Growth program, sponsored by the Government of Canada.

Customers

What our clients are saying

Empower works with companies of all sizes but is best suited for small and medium-sized businesses with a marketing budget of $1000 to $5000 a month. We target SMBs primarily in the Financial, Real Estate, and Health Sectors. They all require high-quality marketing at an affordable rate.

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Business Model

Our revenue is based on monthly subscriptions and a credit-based consumption model.

Our revenue streams are split between two main avenues. 15% of revenue comes from our monthly subscription service of $99/month for access to the platform. This includes access to our Web and Mobile Interface, all your marketing data in one place, and unlimited file storage along with software and licenses such as email platforms, CRM, marketing automation, landing page builders, and more. Finally, this subscription covers daily insights and on-demand expert support.

For account holders, we offer Empower Credits which are banked in-app and spent to purchase recommendations. Credits are the currency used to request products and services, as well as accept recommendations on the Empower platform. We incentivize users to buy more prepaid bundles by offering bonus credits with larger purchases. The average credit purchase is $3000.

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Marketing & Sales

Our go-to-market strategy is focused on developing large partners that have 1000s of marketing ecosystems to manage.

EMPOWER is the perfect platform for organizations that want to offer marketing services as a value-add to their members while benefiting from financial incentives or profit sharing.

Starting in 2022 and expanding in 2023, EMPOWER will be offered to over 100 000 potential clients via our channel partners. We are currently talking with many large financial and commercial institutions to add to our portfolio of partners.

Market

Target Market

Empower works with companies of all sizes but is best suited for small and medium-sized businesses with an available marketing budget of 1000$ to 5000$ a month.

100 million potential clients Worldwide
High demand for better marketing solutions
Quick decision-making and low switching costs.
Market growing at 4% every year

Competition

The average company rating of satisfaction with their current marketing systems is 4/10

Most small businesses today rely on an uneven combination of decentralized, disunified methods that fail to satisfy their specific digital marketing requirements holistically.

We are the only platform in the world to capture, hold and analyze business data to create a daily feed of recommendations and insights. Not only do we recommend actions, but through a series of automation, partners, and our own marketplace, we can get any required action done on behalf of the client.

Use of Funds

Investment

Empower is raising a 2M convertible note round offered through angel networks and FrontFundr. The funds will be used to increase our client base in Canada and the US through increased Sales and Marketing efforts. The investment will also allow us to increase the size of our development team, which is crucial to implement critical features that always aim to increase client success, satisfaction, retention and lifetime value. A portion of the funds will also be used to repay loans that will allow Empower to be in a better financial position to take advantage of another non-dilutive financing in the future.

Industry Comparables & Exit Strategy

Exit Strategy

Empower and its management team aim to reach 100M in sales in the next 3-5 years to position the company for a liquidation event for its shareholders. At that point, Empower will be in a very favourable position to be acquired or to go public if we feel the market conditions are right.

A short list of Potential Acquirers:

Republix: Conglomerate of over 8 marketing agencies with 40M in sales. Would be looking to acquire a technology component in the short term.

GoDaddy: Have purchased many marketplace apps that complement their core web offerings.

Fiverr: Acquisitions in the marketing and marketplace space. Their latest acquisition of Stoke Talent was for 95M USD.

Join us in becoming an investor today.

Thank You!

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