The Very Good Butchers

Invest
$250 minimum
$387,750
completed of $100,000 388%
$450,070 currently processing
148
investors
31
days to go
Overview

Our objective at The Very Good Butchers is to produce organic, wholesome, real food without tricks or gimmicks.  We want to make healthy planet-friendly meat alternatives that are accessible to omnivores, vegetarians and vegans.  We are an inclusive company that wants to provide wholesome food for everyone to enjoy.

We are currently unable to produce enough product to meet demand. We are looking for capital to help scale up our business and increase our production capacity.


We are a plant-based butcher shop which means we butcher beans, veggies, herbs and spices to create a variety of delicious, organic, plant-based meat. You can come into our shop and get your plant-based meats and cheeses pre-packaged, or chopped up and served by weight. 

We also offer a hot food breakfast/lunch/dinner service including a range of vegan comfort food like burgers, deli sandwiches, poutine, mac' n cheeze, breakfast bennies and more!


We got our start at the Denman Island Farmer's Market. From there, we expanded to Victoria opening the first vegan butcher shop on the west coast of Canada. We had over 1000 people show up for opening day and had to shut down for a week afterwards just to restock everything. Since then we've been struggling to keep up with demand for our products. We launched a Kickstarter last summer to help us expand and raised $64,000 from 700 different backers. We used that money to expand into a bigger space where we significantly increased production as well as our product lineup.


  • Opened the first vegan butcher shop on the west coast of Canada in February of 2017.
  • Regularly sell out at markets, events, and pop-ups across B.C.
  • Won an Eco-Star award for environmental sustainability.
  • Ran a successful Kickstarter campaign raising $64,000 from 700 different backers.
  • Expanded into a bigger space where we increased our product line and hot food offering.
  • Waiting list of 100+ different restaurants and stores that want to carry our products as well as significant franchise interest.
  • Launched the "Monthly Meat Club" a subscription box product that we ship across North America.
  • Filmed for CBC Dragon's Den.
  • Over a million dollars in revenue in just over a year of operation with healthy margins on our entire product line.

We have a vegan Butcher shop in Victoria as well as our Monthly Meat Club which we ship across North America and we can't keep up with the demand for our product.


  Since opening, we've been working hard to create a brand and line of products that people love. We've tried to grow as quickly, and sustainably as possible. Here are a few financial highlights:

  • $850,000 in first year revenue while being production limited
  • 40% organic growth projected for year two
  • 100k monthly revenue for July and August
  • 32% COGS on core product line
  • $7.76 profit per package of burgers sold (when sold direct)
  • 43% margin via traditional distribution channels (wholesale)

    We've prepared some additional documentation including 2017 year end financials, a pro-forma balance sheet and income statement, and a cash flow projection. You can find them in the "documents" section..


    We're offering a convertible note on a 3 year term with 6% interest, a 15% discount and a 7.5M cap.
    We've put together a blog post with an overview and some more information about this opportunity here.

    There is also a term section at the bottom of this page with further information. You can access the term sheet and other due diligence materials in the documents section.

    Please feel free to reach out directly if you have any questions or would like to discuss further.
    You can email us at hello@verygoodbutchers.com.


    Perks
    In addition to your investment, we’ve put together a few perks to help sweeten the deal! Perks will be automatically applied based on your investment amount. For larger investments, contact us (hello@verygoodbutchers.com) and we can put together a customized perk.



Production Facility

Since day one we've been unable to keep up with demand for our product. We've done our best to scale up with the resources available to us, purchasing larger equipment and moving into a larger space. We've also started a co-packing initiative and done extensive research into larger scale production techniques and best practices.

The next step for us is to build our own dedicated production facility. This is going to be a place where we can make larger batches of our delicious plant based meats without sacrificing quality, texture, or flavour.

From here, we can produce meats for our butcher shop in Victoria (and Vancouver soon) as well as our online orders, wholesale customers, and eventually franchisees.

We've already started building out a detailed plan for this facility and are aiming for a production increase of 10X (increasing to 20X in the first 6 months of the facility being open).

From there, we can continue scaling up with larger equipment and innovations in production techniques.


Below is a video from a FrontFundr webinar we did where we discuss our current situation and plans for future growth.




Vancouver Shop
We've had a huge amount of demand for our products in Vancouver and regularly sell out at markets, pop-ups and events.  We want to build a second vegan butcher shop/restaurant there. It will be a similar concept to our Victoria location but larger. We've already started scoping out locations and drawing up plans.

After our Vancouver location is established and we've increased our production capacity we'll continue expanding across North America!


We have big plans for the future but we can't do it without your help!
Please consider investing in us through this FrontFundr campaign and sharing this campaign with your family, friends, and colleagues.


We want to change the world one very good burger at a time.

If you have any questions about the campaign or would like to discuss further please feel free to email hello@verygoodbutchers.com

cheers,

James, Mitchell, and The Very Good Butchers

Meet the Team
Mitchell Scott
Co-Founder
James Davison
Co-Founder
Jaz Poole
Contract CFO
Max Milne
Front of House Manager
Sarah Mayer
Social Media Coordinator
Leah Moldowan
Prep/Kitchen Manager
Anita Rainville
Shipping Manager
Jeremiah Anderson
Production Manager
Katrina Cranswick
Production Manager
Events
Bean Butchers Enter The Dragon's Den!
Nov 28, 2018 08:00 PM
On Your TV! (CBC)
14 days until the event.
Updates

The Very Good Butchers

November 07, 2018

First FrontFundr Round Closed, New Perks, And More!

Hi Everyone,
Here's a quick update for you!

FrontFundr Progress
We've just closed our first CrowdFunding exemption round of $244,000.

If you're a non-accredited investor hoping to invest more than $5000 you can now do so in the 2nd crowdfunding exemption.
https://www.frontfundr.com/Company/the_very_good_butchers

So far we've raised $365,250 from a mix of accredited and non-accredited investors. A huge thank you to everyone who has invested so far!

Perks
We've updated and relaunched a few perks. If you missed the early bird perks, these ones will be automatically applied based on your investment amount. For larger investments, contact us (hello@verygoodbutchers.com) and we can put together a customized perk.



Dragon's Den
As you may have heard, our Dragon's Den episode will be airing on November 29th. We're pretty excited to be appearing on national tv! As a result of this airing, we've decided to extend the FrontFundr campaign to December 15th to allow any new investors the chance to get in.

October Sales
October sales were strong. We brought in 80k which is a 26% increase over last years October sales.

Vancouver Location
We've been hard at work hunting down a location in Vancouver. We've looked at about 15 places so far and have put initial offers in on two separate occasions. Unfortunately after further investigation we determined that they weren't a good fit for us. We're back in Vancouver tomorrow looking at more spaces.

New Equipment
We've ordered a new sausage stuffing machine from Germany. It can crank out 300 sausages a minute!! We're currently averaging around 20 per minute. We'll also be able use it for our deli meats. There's an additional attachment for burgers which we'll be testing out shortly. It should be here in 6 weeks or so.

CFO
We're happy to announce that Jaz Poole from Tandem Accounting has joined our team as a contract CFO. More info on her can be found on the meet the team section on our FrontFundr campaign.

Events
We're going to be in Vancouver on November 17th for Hawker's Market; an experiential food festival. FrontFundr is a sponsor of this event and will be there also!
https://www.facebook.com/events/1454799554665008/


That's all for now, expect another update in a few weeks!

If you have any questions or would like to discuss further please feel free to reach out via email to mitchell@verygoodbutchers.com

If you have any friends, family, or colleagues who may be interested in our campaign please share with them :)

cheers,

The Very Good Butchers

The Very Good Butchers

October 22, 2018

Bean Butchers Enter The Dragon's Den!

We're happy to announce that our Dragon's Den appearance will be airing on November 29th at 8pm across Canada!

Watch James and Mitchell fearlessly (somewhat) enter the den and pitch their very good vegan butcher shop to 6 fearsome (somewhat) dragons.

You can watch the episode live on CBC or view it at www.cbc.ca/dragonsden after it airs!

We've set up a facebook event for the airing, you can find that here:
https://www.facebook.com/events/2376824145664572/

Please invite your friends, family, colleagues, and acquaintances to this event and tune in to see if we bring home the bacon or leave with our our hopes and beans crushed.

We might even host a viewing party so watch the facebook event page for details.

In other news, our FrontFundr campaign is still going strong! This is your chance to invest and own a piece of The Very Good Butchers:
https://www.frontfundr.com/Company/the_very_good_butchers

cheers,

The Very Good Butchers

Mitchell Scott

October 15, 2018

100 Investors!! + A Few Days Left for Perks + A Giveaway

Wow, we've just hit 100 investors in our FrontFundr campaign.
A huge thank you to everyone who has invested so far. We are incredibly humbled by the response and excited to get our expansion plans underway.

We've already started scouting locations in Vancouver and hope to have something finalized in the next few weeks. We're also in the process of ordering some new equipment which should greatly increase our production capacity. We'll be sure to keep you updated as things progress on both of these fronts.

Perks
There are still a few days left to invest and claim some very good perks including tickets to our Vancouver launch party, big boxes of meat, and subscriptions to our monthly meat club. Learn more and invest on our FrontFundr page.

Giveaway
If you haven't checked out our giveaway yet, now is a perfect time!
Enter to win all sorts of stuff from a weekend in Victoria to t-shirts, meat boxes, and more!
Enter here: https://www.verygoodbutchers.com/pages/giveaway

Help Spread The Word
While we've hit (and exceeded) our minimum goal, we are hoping to raise additional funds to support our growth. If you have any friends, family, colleagues, or anyone that might be interested please feel free to share our campaign with them!

If you have any questions about the campaign or would like to discuss this further please feel free to email me at mitchell@verygoodbutchers.com I'd be more than happy to setup a meeting or call to go over the campaign and our plans for the future.

Anyways, that's all for today!


Cheers,

The Very Good Butchers

p.s. Emails without pictures are kind of boring so here's our new "Steak Sandwich" released today as our bi-weekly special.

Mitchell Scott

October 02, 2018

September Investment Update

Hi Everyone,
Here's a quick investment update with more info on what's going on at The Very Good Butchers.

FrontFundr Campaign

Our FrontFundr campaign is off to a great start! We've finalized close to 250k and have another 110k actively processing.
A huge thank you to everyone who has invested so far!

We are hoping to hit 500k total in the next 2 weeks. If you know anyone who might be interested in investing please feel free to share the FrontFundr campaign or introduce them to us!

https://www.frontfundr.com/Company/the_very_good_butchers 


September Sales

In store sales were down a little bit (to be expected after the busy summer rush) but we made up for it with online sales and our "Stuffed Beasts". We sold close to 350 stuffed beasts for thanksgiving (as many as we could make). Total sales for the month were around 100k.


Events
Last week was Vancouver start up week and we presented at Spring's Impact event and did a BBQ with FrontFundr for their "capital talks on the patio" series.

We also went to Veg Fest *mini* in Vancouver where we had a huge lineup all day and unfortunately sold out a few hours before the event ended.

Vancouver Location
We've already started scouting potential locations for our Vancouver flagship store and have identified a few great spots. We're hoping to finalize a location in the next 2-3 weeks.

That's all for now.
Please feel free to reach out with any questions or comments.

cheers,

Mitchell
The Very Good Butchers

Mitchell Scott

September 19, 2018

Initial Goal Reached!

Wow, that was fast!
We've already hit our initial goal of $100,000.
A huge thank you to everyone who has invested so far!

A few quick notes for non accredited investors.
We are using two crowd-funding exemptions in this campaign.
Each exemption is for $250,000 and the maximum you can invest per exemption is $5,000 (BC, Alta and SK investors only, if deemed suitable).


That means if you'd like to invest more than $5,000 you'll need to invest the first $5,000 soon and the second $5,000 after we close this exemption and open the second one (likely within a week or so). Please let me know if this makes sense or if you have any questions. If you're unsure how the convertible note works I've put together an overview with a few examples here. We'll be posting an update once we've moved onto the second exemption. These investments are also RRSP/TFSA eligible (there's just a little bit more paperwork).

The maximum raise for this campaign is $1,000,000 ($500,000 from crowdfunding exemption and $500,000 from accredited investors and friends and family)

In other news, we were featured on CTV this morning. Erin Ireland was promoting the upcoming Veg Fest which we will be participating in this weekend in Vancouver. You can check out the video clip here:
https://bc.ctvnews.ca/video?clipId=1493010

If you're going to be in Vancouver on Sunday please feel free to come say hi! All of the information is on the Facebook event page here: https://www.facebook.com/events/2054454451286448/

That's all for now, thanks once again!

cheers,

The Very Good Butchers

The Very Good Butchers

September 10, 2018

We're Live on FrontFundr!!


We're excited to announce that our FrontFundr campaign is now live!!

Thanks for your patience as we put everything in place for this campaign.
We had to do some re-organizing of our share structure to prepare for this crowdfunding equity round and it took a little bit longer than expected. We also had some interest from some large investors and had to go through a due diligence process with them.

We recently did a webinar with FrontFundr. You can check out the recording below for more info on what we're hoping to accomplish.
Our full campaign page has been published with an updated video and page.
There's a bunch of additional info (business plan, cash flow projections, pitch deck etc.) for anyone who would like to review them in the documents section.

If you have any questions, feel free to reach out directly by emailing mitchell@verygoodbutchers.com

cheers,


The Very Good Butchers

Investors
148 total, 57 anonymous
Kaitlin Purdy
Lala Fuchs
Trieste Reading
Documents
General Risks
By accessing this site you agree to be bound by FrontFundr’s Terms and Conditions and Privacy Policy. FrontFundr distributes exempt market securities to qualified individuals as defined by National Instrument 45-106, Prospectus and Registration Exemptions and crowdfunding exemptions including Multilateral Instrument 45-108 Crowdfunding and Multilateral CSA Notice 45-316 Start-up Crowdfunding Registration and Prospectus Exemptions.
As an exempt market dealer, Silver Maple can trade and underwrite exempt market securities. Exempt market securities are risky investments and you could lose all the money you invest in such securities.
In general, investment products sold in the exempt market are considered high risk because:
  1. They are not covered by deposit or investor protection insurance;
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The risks highlighted above are not conclusive. Risk disclosures specific for each offering are reviewed by SMV and are presented within an issuer’s profile page on the platform and within the offering memorandum or other offering documents for the issuance. Offering documents and the risks associated with the securities of an issuer contained therein should be reviewed thoroughly by an investor or an investor’s professional advisors before making an investment.
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Terms

Type: Convertible Note

Term: 3 Years

Interest: 6%

Discount: 15%

Cap: $7.5M

Financial information described on the campaign page has been prepared by management. We have not performed an audit or a review engagement in respect of the financial statements and financial projections and, accordingly, we express no assurance thereon.

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778-533-6659